SeaSleeper is a mobile app designed to help users drift effortlessly into sleep with the calming sounds of the sea.
The concept blends wellness, technology, and nature into a single experience, offering a digital sanctuary for better rest.
The founders approached us to create a complete visual identity for the brand — one that captured the soothing, immersive nature of the app while feeling modern, premium, and digitally native. In addition to the logo and brand guidelines, they also required wireframes and user interface visuals to bring the app experience to life.
Our challenge was to translate the sensory experience of the sea into a visual identity that would resonate instantly with users seeking tranquillity, while ensuring the design would stand out in the competitive wellness and sleep app space.
We began with a deep dive into the SeaSleeper concept, exploring its values, audience, and emotional touchpoints. Through mood boards, competitor research, and thematic exploration, we uncovered a visual direction rooted in serenity, fluidity, and minimalism.
The final logo features flowing, wave-inspired forms combined with clean, modern typography — evoking both the gentle motion of the ocean and the sense of calm the app delivers. A cool, coastal colour palette reinforces the brand’s soothing qualities, while adaptable layouts ensure the identity remains consistent across digital and promotional materials.
Beyond branding, we created wireframes and high-fidelity UI visuals for the app, ensuring the interface felt as calming and intuitive as the experience it offers.
What our clients say...
Thomas Rumbold — SeaSleeper App
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